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2012-01-08T15:09:07Z

Asfeqr32: Created page with "From his tone, it seemed that even he was surprised and tickled to be saying Houlihan. But out of the hundreds of contemporary and designer pants, of the cargoes and leggings and..."

From his tone, it seemed that even he was surprised and tickled to be saying Houlihan. But out of the hundreds of contemporary and designer pants, of the cargoes and leggings and boyfriend khakis stretching across the country in a blur, the [http://www.jbrandhoulihan.net/ j brand houlihan] is certainly worth noting.

Since the end of January, its manufacturer, J Brand, who has sold more than 75,000 pairs of the style and has 40,000 pairs on back order. In 33 years Ive never shipped anything like this, Jeff Rudes, the founder and chief executive of J Brand, said this week, noting that some customers have agreed to prepay for the $230 style. Bloomingdales has sold thousands, according to Mr. Doroff, who wants more. Barneys New York has 1,000 pairs of Houlihans on reorder, with waiting lists at its stores. The Intermix chain said hello has sold 2,000 pairs.

J Brand, a 5-year-old company located in California, is widely distributed, and also this particular cargo style has apparently done well everywhere, though the hard-to-get factor may be exaggerated. On Monday, I counted five pairs at Bergdorf Goodman, along with a number of Web sites indicated which they had them.

Still, there is no denying their hot-item status. Although Mr. Rudes might sell more jeans and leggings, the demand for the pricey Houlihan, which J Brand considers a novelty style, continues to be exceptionally intense. Fashion blogs happen to be discussing the style since February - designed to suit seems to be the main draw - and you will find scads of pictures of Houlihan-supportive celebrities, including Rihanna and Jessica Alba.

The military-style pants were aptly named, too - after Hot Lips Houlihan from the movie and television series M*A*S*H.

Mr. Doroff said that the response to the pants was immediate and persuasive. Noisy . February, a Bloomingdales manager about the West Coast alerted him that the order had sold-out in a matter of days. Then Mr. Doroffs 12-year-old daughter told him she wanted a pair of Houlihans. By that time, however, they were sold out at Bloomingdales in Ny.

In Mr. Doroffs view, the Houlihan has been successful because of the lightweight yet rugged fabric, the faded olive color as well as the popularity this spring of cargo pants as well as other military looks. The jeans business has been a little tough, he explained. We needed some newness in the market. He added, referring to Mr. Rudes, He was the newness.

The Houlihan is made of a Japanese cotton twill which has two percent Lycra. In addition to a vintage wash, it\\\'s got smooth cargo pockets along with a tapering fit that ends with zippers on the outside of the legs. Mr. Rudes said, Its by pointing out fit.

Anyone who has tried around the Houlihans would likely agree. Although their skinny line appears unforgiving, they are very flattering. They work as well with sandals and sneakers as stilettos.

The similarity to Balmains cargo pants doesnt go unnoticed, either, although Balmains are about $2,000 and possess, as if it could make that big a positive change, top-stitching on the thighs to boost the worn look. Mr. Rudes said his pants were within the pipeline before Balmain showed the style in Paris last October. Let\\\'s face it, he added. Were not Balmain.

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