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Couriers doing owner operator jobs may be missing a good marketing angle if they ignore the importance of 'greenitude' in current markets.
The huge demand from consumers for eco-friendly practices is having a significant effect on the service and manufacturing industries. If you 'go green' you can market your services as a business doing owner operator jobs under the attractive eco-friendly label. This is an easy way to widen your advertising appeal and get the edge over competitors.
Here are five top tips for 'greening up':
1. Cleaning Products
Presentation is always an important part of marketing, and your vehicle should always look clean and well maintained. However, if you can also tell clients that you take eco-friendly measures to keep the environment clean, you will score a lot of positive points. When you buy vehicle-cleaning products, look out for labels containing these key words:
non-toxic
bio-degradable
phosphorus-free
aqueous-based
2. Vehicle Parts
It is possible to recycle plenty of auto parts and there is a big market for re-manufactured parts. Good examples of recycled parts are water pumps, alternators and starters. If your used parts are too badly damaged to go for re-manufacturing, take them to a local scrap yard. Getting to know scrap dealers is a good idea for couriers who do owner operator jobs, as you never know when you may need a replacement part in a hurry.
3. Tires
Make sure you always recycle used tires, because they can be re-treaded and made into good, useful new tires that are completely safe. Tires that have had the tread restored are less expensive to buy and last just as long as new ones, so you might want to try them yourself. If you have to discard a tire that is too worn to retread, take it to a local recycling plant where it will be made into new rubber products.
4. Engine Coolant
Engine coolant containing ethylene glycol (EG) causes damage to pets and wildlife because it tastes sweet. Animals smell it on a road, lick it and the toxicity poisons them. So changing to a coolant that does not contain EG is a good eco-friendly move. Better still, change to a recycled, propylene glycol (PG) coolant. This helps to reduce chemical contamination of the environment and as PG isn't sweet it does not attract animals.
5. Oil
Start using re-refined oil that has been carefully filtered and purified, ready to give good service again. When you have to discard used oil, send it to a recycling plant where it can be re-refined again. Re-refined oil is a good way to 'green up' your engine because it is just as good as normal refined oil, and guaranteed to meet the high industry specifications for efficient performance.
Clever marketing is vital for couriers doing owner operator jobs and chatting with clients about your support for the environment could easily move you up to the top of their 'go to' list! 広島のリサイクルショップはリサイクルプロ