User:XuzoraMahema
The Single Most Important Factor For High Search Engine Rankings
I bet most people will not believe me if I said that there is just one single most
important factor when it comes to SEO because the forums are filled with advice, there
are $1,000 courses teaching SEO and companies charge $5,000 or more per month for SEO
services.
But after 10 years as an Internet marketer, I can confidently say that the most
important factor is: LINKS!
In basic terms, the more links you get to your website, the higher you will rank. If
you get enough links you can even forget about doing onpage optimization because you
will still outrank the competition. The classic example of this is Adobe's Acrobat
Reader page.
Head over to Google and search for the phrase 'click here'. Adobe's page comes up
number one, beating sites which have the exact phrase in the title, description – it
even beats the company who call themselves Click Here who I would assume optimize for
that phrase. In fact, if you go on to Adobe's page the word 'click' and 'here' don't
even feature, not in the text, not in the source code, so why is this?
It's one of the proofs that knowledgeable SEO experts point to in order to show that
back links are the most important factor in getting top rankings in Google. In this
case, there must be hundreds of thousands of high authority sites like Government
departments and Educational institutions, not to mention some of the largest
corporations in the world, who link to the Acrobat Reader software with the words
“How to SEO” as the anchor text.
The anchor text is vitally important because Google and other search engines look for
what keywords are included to discover the relevancy of the site. However, it's also
been shown that if you use the same keyword for every backlink you get, then search
engines may ban your site for spamming. It's best to use your main keyword about 50%
of the time, secondary keywords 30% of the time and then using the site name, full URL
link and stock phrases like 'click here', 'more info', 'visit site' to give some
variation.
Another important consideration is where you get these backlinks from. Although Bing
and Yahoo (which is powered by Bing) seem to consider the quantity of links a site has
for the ranking whereas Google appears to be a bit choosy about which links count.
In this case, getting thousands of backlinks from directories might help you in Bing,
but will have little effect in Google. Infact, getting just a few links from high
authority sites or relevant sites which have a high profile in Google can help just as
much as getting those thousands of backlinks, so you may want to focus your energies
on getting high quality backlinks rather than relying on submissions to get good
rankings.
In closing, although you should do some basic optimization on your website, don't get
obsessive over it as it's worth your time building links rather than considering the
perfect keyword density!