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Although the metrics for search engine optimization vary in importance from year-to-year, one metric has remained on top through constant revisions of search engine algorithms and new technologies. That metric, which some search engine optimization experts believed to be the number one metric in terms of SE (Search Engine) ranking, is link building.

Many link building strategies have not kept up with the forward thinking algorithm shifts of the search engines. Especially since the Google Panda update, search engines have changed drastically the way that they view links and the link building strategies that a website implements in order to get noticed.

These days, it is not enough to just insert anchor text into various websites, hoping for a boost in SE rankings based on pure quantity of output. Is not even enough to implement this type of strategy on highly ranked relevant websites either. And the tip about creating social media profiles with one-way links directed back to a landing page is wearing a little thin as the market is becoming increasingly flooded with business competitors who have read and implemented the same literature.

New link building service strategies are based on time-consuming methods. The search engine algorithms are getting smarter and smarter by the day, and so little tricks like link webs and purchasing links from a freelancer do not do the job that they used to. Link builders must be more careful about who they hire if they are outsourcing linkbuilding, and they must implement a longtail link strategy.

That's right; link building strategy is going the way of the keyword. Not only do links need to be on highly ranked pages that are relevant to the landing page, but they need to include longtail anchor text keywords. This helps to more precisely define a landing page for a less competitive keyword or keyword phrase. It also raises the profile of the website in other important metrics such as page level and domain level link profiles and social media metrics.

Using long-tail link anchor text can also help you in that it confuses the search engine algorithm in a good way. For instance, if you combine two phrases into the same anchor text, the engine algorithm may mistake it for any number of search phrases. You will then get a boost in rankings for not only the keywords that you are optimizing for, but also in those similar keywords that you did not even know about.

Take advantage of the strategy quickly, because the search engine algorithms are getting smarter and more nuanced every day. A year from now, the hot it will probably be something completely different. But by then, you will have solidified your web presence with real human visitors, and you will not have to worry so much about all this technobabble! The holy grail of most online marketers is free search engine traffic for targeted keywords. But, just how do you go about getting that wonderful, life changing free traffic? With back links, of course. More specifically, with keyword focused anchor text back links. In this article we'll explain what a back link is, what anchor text is and how to go about getting targeted anchor text back links for your site.

A backlink is a link on an external page pointing back to your page or site. Search engines count these links as essentially "votes" for your site. The more links or "votes" your site has, the higher the search engine position you will have. The text of the link itself is the "anchor text". The keyword you are targeting should be the text of the link pointing back to your site.

For example, lets say you have a website selling mosquito nets. If you wanted to rank high in the search engines for the phrase "mosquito netting" you would build links to your site with "mosquito netting" as the anchor text of your links. But, it's not as simple as that, you'll want to vary your anchor text.

Varying your anchor text makes your link profile appear to be more natural. Natural link profiles are not made up of one anchor text phrase. People would not naturally link to you only using your preferred keywords. So, you need to mix it up a bit. Build links with varied anchor text using "click here", "this site" and variations of your keyword phrase as well.

But where do you get these links? There are millions of ways to get back links. Here are a few.

1. Article Syndication - article marketing and article syndication is a time tested technique of building back links. Write an article on your topic and submit it to the top article directories to start getting those back links. Most articles allow two to three links in the resource box, this adds up fast.

2. Press Releases - a press release is not only a great way to build back links but also a fantastic way to gain visibility and direct visitors to your sites. There are huge lists of free press release sites available online just do a Google search for "free press release" and start submitting.

3. Social Bookmarking - become active on social bookmarking sites and submit your content to be bookmarked by others. Not as effective as it was a couple of years ago, bookmarking can still build low quality links to your sites. You need low quality links along with high profile links to build a natural link profile.

4. Web 2.0 Sites - sites like Squidoo and Hubpages want your content. User generated content is how they make their money. Create good content for these sites and follow their rules for linking out for good quality links with your anchor text.

5. Social Networks - although most social networks no follow outgoing links you don't want to ignore them. Facebook, Twitter and Google + can mean a huge boost of traffic for your sites. You can also catch the attention of other people that may write about and link to you.

These are just a few ways to generate links to your sites for that all important search engine traffic. Slow and steady wins the race. Build links and create content to syndicate all over the Web and you'll have a steady stream of direct traffic from your syndicated content as well as the coveted search engine traffic. There is certainly a lot of clutter and noise on the net, that it's near impossible to have your voice heard. You've got a fantastic product, or a great service, now you have to promote it. Article marketing really should be at the heart of your respective online marketing campaigns if it's not currently there. Its likely the easiest way to acquire high volumes of targeted traffic within the least time possible. The problem with many article marketers are that they spend too much effort and money on article submission and submit to an inadequate number of directories. Here is how article submission software can change every bit of that:

1. It saves you time, time = money.

This is perhaps the key reasons you shouldn't do article marketing with out this software. You discover a list of the very best article directory sites to submit to. To make the most from the article (you spent all that time writing it right?) you choose to submit to 80 directories. At 5 minutes per directory, you're looking at a grand total of 400 minutes, or 6.66 hours. Now that is time and effort that could have been spent creating more articles, together with your family, and so forth. With article submission software, that time is decrease to a miniscule twenty minutes - with 15 of those minutes fully automated without the need of input from you.

2. More directories submitted to = more visitors = more sales

Many article marketers, due to time required to submit manually, will only submit to the top 5 or so directories. By applying this software, you can submit to 100 quality directories, in the same time frame you can do 5 manual submissions. Once you submit to more directories, you have a larger target audience you appear before, and your search engine rankings improve more than before. When you solve the matter of how long the process takes to submit to a great number of directories, there really is no excuse for not doing it.

With all that being said, the article submitter we use is Automatic Article Submitter, actually it was used to submit this article you're reading right now. We have tested many various software, and have found this to be the most feature packed, simple to operate, and best performing submitter available on the market. Click the web link below to be taken to a site where you can see a complete comparison between 3 article submitters. Some say that article marketing is dying as a means of marketing a website or network marketing program, but this is far from the truth. The truth is that article marketing, partially through PDF submission services, is on the up and that Google and the other independent search engines are giving increasing exposure to well written articles published in text and PDF formats on appropriate sites.

You may believe Ezine Articles to have little competition in the article publication stakes, and if you do then Scribd is likely an unknown quantity to you. There are many more content sources than those that are known to the article marketing aficionados, and to ignore these would be leaving a large chunk of marketing potential on the table.

Article marketing is by no means dead, even in its conventional text and HTML formats, but when you add PDF, XLS and even the PowerPoint ppt and pptx formats into the mix, then ordinary Word or text files become only a part of what is possible rather than the entire story.

PDF Submission Services

It is eminently possible to write an article in text or Word format, and submit it in text format to the popular article directories, and then to convert it to PDF and also submit it in that format to those publications that accept it. The standard article directories such as Ezine Articles, Go Articles and iSnare, will not accept PDF files, but PDF submission services know that publications such as Scribd and Crocodoc will - and strangely, most internet marketers are unaware of their existence.

PDF submission services that can convert your articles to PDF format, or even edit existing PDF files to include your anchor text or URL link, have a great deal more to offer you than regular article submission services.

The time is rapidly coming when the articles submission software you are currently using will be obsolete, and providing you with only a small part of what is possible out there. It's not that such sites are new - many have been around for years, but it is only now that people are starting to see their potential and a possible means of expanding the scope of article marketing.

Submit PDF Files and PowerPoint Presentations

If you can find an article submission service that can submit to both the standard article directories, ezines and blogs and also to those that accept and publish PDF files and PowerPoint presentations, then you will be able to extend the range of your article marketing considerable farther than you have been able to reach so for.

A good article marketing service should now be able to offer not only article submissions as we currently understand them, but also PDF submission services and even submit PowerPoint presentations to the appropriate publications. If you are unsure how to put these together then your regular submission or article ghostwriting service should be able to help you.

There is a massive new customer base out there waiting for you - do not ignore these PDF directory submission services, but extend your article marketing and article submission to include what modern technology is able to offer and take advantage of what people are reading these days and the format in which many prefer to read it.