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Video Testimonials are a Sales Tool

In producing corporate videos, testimonials are the strongest tool a video producer can utilize. Clients that don't take advantage of this...and video production companies that don't implement this technique are missing out in creating a video that truly has impact. Think about it...when we talk about another company's work, we're putting ourselves on the line. We're risking our very own reputation by vouching for that person or company. Testimonials are real, authentic...and offer insight to what makes a company or vendor special. As a result, in B2B marketing, a testimonial carries a great deal of clout.

Why, What and How

An important factor in taping testimonials are the questions. Make sure that they are open-ended. A yes or no answer won't help you at all. Think about Why, What and How. An occasional follow-up question is a good idea as well.

Why did you use this company's services? Why do you feel strongly about their work? What type of company are they? Tell me about their integrity... What was the benefit they brought you? How did they perform? How did they make a difference? What was on the line?

Also...and this is extremely important - don't interrupt! Ask your question and then give them room. Even if the individual you're taping seems like they might be at a stopping point...relax and give the person providing the testimonial, room to follow-up on their thoughts. Often what comes next is some of the best content. Also, it's important that the questions are short and to the point.

Testimonials can be used in a variety of ways. Naturally they're a great tool in marketing videos. But they can also be used on a Testimonial Videos page on a company's website. This is a great method to use because you're giving your visitor or prospect another opportunity to find out more information about your firm. Providing video content in the form of a testimonial creates more interest and can translate into your prospect spending more time on your website. They can also be used in a powerful fashion in e-newsletters. If your company has a monthly newsletter that you send out through Constant Contact or iContact consider what a video testimonial could potentially mean. For example...you're a dentistry, in your monthly email blast you can talk about the services you offer, any type of special you're running, but what would really impact your open rates would be a video testimonial from a happy client! Someone that used your service and as a result improved their life! Text simply cannot compete with video. A video testimonial can communicate the emotion and sincerity that an individual possesses for another company as the result of their good service.

Testimonials are a powerful key ingredient in producing effective marketing videos. Use them wisely and reap the benefits!

Consumers are more strategic nowadays on how they want to search for information online. Whether it is comparing companies, products and services, people, people are more selective of where they go to find what they need.

According to survey conducted by the Pew Research Center, almost 80 percent of Internet users search for products or services that they consider to be a worthwhile purchase. It also showed that almost 70 percent of online users search for information about people they are already acquainted with or want to become contacts with.

With those statistics in mind, businesses know they must somehow put themselves in front of potential customers in order to have a chance at gaining any ground in such competitive markets. One of those ways is through hosting web videos on sites.

The Pew Research Ccenter survey also showed that 72 percent of Internet users enjoyed watching web videos online. With such a high percentage of adult interest in web videos, companies should take that into consideration when trying to target consumers through what they find interesting.

One way of grabbing consumer attention is through Buy Video Testimonials . Many websites like to include reviews of their products, written testimonials to vouch for the company's customer service, product and services, or even an introductory video message from the CEO to the viewers. By transferring those written testimonials to video testimonials, they may give your site the technological edge that it may lack and a more personal touch.

People connect better with other people and since web videos of people are the closest you can get to an in-person experience, there is a higher chance of making a connection or even getting the correct message across through the experiences and words of others in this new way. Many professional companies choose to hire a spokesperson to be in the featured web videos on the site.

Video testimonials offer visitors a chance to see how dedicated the company is about providing quality products and services. Personality and emotions translate better in a video then it does in written form on a page. You can see how commanding their presence is and even how much more convincing the message is when conveyed with emotion and vocal inflection.

Displaying a short video introducing or highlighting topics about the company are much more effective in capturing a visitors attentions then the standard text heavy introduction on a homepage.

Adding video testimonials to your site adds a personal touch that can't be perceived through written text. The visual and audio stimulation will add a heighten experience of your site. These video testimonials can either introduce your product, talk about the company, or provide valuable information about the product, company, and the people that work there.

The use of web videos is very versatile. It is a very effective marketing tool when it comes to attracting visitor attention, keeping the viewers engaged, and disseminating the necessary information or message that you are trying to get across.